Marketing & Media Relations Certificate
Today's Web is constantly changing our markets, media, branding, and consumer behavior -- online and off.
To succeed in this environment you need to complement your skills with new dimensions of marketing expertise.
The University of Tennessee's non-credit Marketing & Media Relations Certificate Program provides you with an understanding of consumer behavior as well as marketing research and strategy.
A certificate is awarded upon completion of six courses taken from fall, winter, spring, and summer terms.
Courses may be taken individually, but UT Professional & Personal Development will give priority to students who enroll in the full certificate program.
Winter 2010 courses:
New! Sensitivity Awareness: Making A Connection
Feb. 16, 2010; $99
Instructor: Chris Coyne
New! Social Networking
Feb. 23, 2010; $109
Instructor: Janice Hampton
Student Testimonial: "This course included the complete ABCs for social networking. I feel ready to discuss how our office can analyze the usefulness for these tools to reach our prime audiences." -- Anna Montgomery, Knoxville, Tenn.
Pay-Per-Click Search Engines: Boost Traffic to Your Site
Online; $99
eMarketing 1.1
Online; $99
Advanced E-Mail Marketing
Online; $99
Selling the Way Your Customer Buys
Online; $139
New! Search Engine Marketing Strategies for Small Business Operations
Online; $229
UT Professional & Personal Development provides non-credit programs and courses for professional certification, business management, and leisure and life enhancement.